THE QUEST

Marshmallow Laser Feast (MLF) is a London-based multimedia artist collective that harnesses technology to create emotional and cutting-edge experiences. It was founded in 2011 to produce visually stunning projects at the crossroads between science, technology and art and to reinterpret notions of perception. Memo Akten, Robin McNicholas and Ersin Han are the driving forces behind all Marshmallow Laser Feast projects.

Permanently installed inside the Founder’s Cellar at Hennessy’s historic seat in Cognac, surrounded by barrels of eaux-de-vie, this cage-like domed structure glimmers with 10,000 shards that catch on a laser beam and produce abstract optic effects known as caustics, each one representing a Hennessy eau-de-vie. ​

Within the structure, a robot was built and trained to seek out 10 unique highly-engineered crystals, an homage to the Hennessy Master Blender's art of selection. Discerning from a virtually infinite number of possibilities, harnessing a unique lexicon of sensorial memories inherited from his predecessors, Hennessy’s eighth-generation Master Blender, Renaud Fillioux de Gironde, guides the process of selecting the eaux-de-vie that may one day become a part of the Maison's rarest blend, Hennessy Paradis Impérial.